"Silver Pass" Corporate Identity project
My goal for this project was coming up with a company to run alongside a parent company. Choosing Netflix and streaming as a base, I came up with Silver Pass, a premium streaming service delivered through USB stick that would allow you to watch movies currently only available in theaters. The brand would also offer a variety of concessions available in stores to bring home.
Positioning Statement: For movie lovers of all ages who hate going through the hassle of going out to a movie theater to see the latest films, Silver Pass is a premium movie streaming service that provides a way to watch those movies within the comfort of your own home. On top of movies, we also offer concessions that complete the take home theater experience.
My overall goal in the design of Silver Pass as a brand was to capture the theater experience. I based most of my aesthetic choices around theaters using designs centered around tickets and concession stands.
Best Seat In The House
In the advertising aspect of the project, I edited imagery that gave the impression that a theater could be in just a regular home. I focused heavily on the signage outside the theater as well as the lightning and seating inside the theater. The common phrase "Best Seat In The House" was set as a tagline for the sub brand to tie everything together.
I was also tasked with mocking up a website to accompany the brand. The Silver Pass website would allow users to sign up and order movies from their computer or phone.
Finally, I decided to create a short intro animation that could be used to start off promotional videos and kick off movies on the streaming service.